Not actual blog footage

I can understand some TV adverts can't, in reality, fully allow the viewer to appreciate the product. Perfumes are the classic example.

What does the perfume smell like....
A leopard in the snow? Like constantly missing the chance of a relationship? Katy Perry? Whatever this scary lady smells like?



But one product that is almost perfectly designed for the consumer to look at an advert of is Computer Games.

It is possible to put a demo of the game on the TV for 25 seconds of the game which will be on your TV screen if you buy it. It is almost incomprehensible that a computer game advert would not have a portion of gameplay in it. But here we are:




None of this is actual game footage.

Yes, the advert looks amazing, but none of it is gameplay.

And it happens all the time - the small line at the bottom of the screen: "Not Actual Gameplay" or "Not Game Footage"

Why not? Some adverts at least showcase you the cutaway graphics but a fair bit of the RYSE ad doesn't look like it is computerised at all.

It only makes sense if the game is terrible and looks woeful and the imagined gameplay far outstrips what the actuality can ever fulfil. But no ad agency would be stupid enough to do that, right?




Ok, well, maybe there is precedent.

Imagine you've seen the advert to RYSE and you rush to the Virgin Megastore, upstairs to the Computer Game section and pick up the box. You get home and stick the disc into the drive and this is what you are presented with:



Et Tu, Brute? Indeed!